Art Direction
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Layout Design
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Moodboarding
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Cross Functional Team Collaboration
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Copy Writing
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Flatlay Direction
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Photoshop
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Art Direction | Layout Design | Moodboarding | Cross Functional Team Collaboration | Copy Writing | Flatlay Direction | Photoshop |
LB Spring/Summer Lookbook Creation + Ideation
The spring and summer 2025 collection at Little Bipsy was inspired by the carefree spirit of childhood. Clothes that are light, breezy, and made for adventure. My job as the lead designer creating the SS Lookbook 2025 was to convey the motifs of joy and childhood while upholding LB’s brand identity and aesthetics. A full look though of all spreads is at the bottom.
Laying The Groundwork
Prior to initiating the visual design process, I conducted an in-depth interview with our talented clothing designer, Mariana. This provided me with valuable insights into the inspirations behind the Spring/Summer collections, as well as an opportunity to explore the physical moodboards she curated for the season.
Making A Plan + Problem Solving
After conducting an interview with Mariana, I was inspired by her vision of childlike wonder, playfulness, and a spirit of adventure. With these themes in mind, I worked to align her creative direction with our brand identity. One challenge I encountered was the limited availability of on-figure photography for the garments. To overcome this, I opted to make creative collages, combining the existing photography with high-resolution images that captured the essence behind each collection.
In practice: Moodboard photos mixed with flaylay and on figure photography.
Curated photo moodboards I created to match each launches aesthetic.
The Lookbook: Final Product
The final deliverable for the Little Bipsy Spring/Summer lookbook was produced in both digital and print formats, ensuring accessibility across platforms. Drawing from playful, childlike essence, I integrated editorial styling with a handcrafted, collage-inspired aesthetic. This approach allowed me to blend Little Bipsy’s established branding with a visual narrative tailored to the Spring/Summer season’s spirit. The lookbook was shared with all wholesale buyers and LB’s online customer base.
Little Bipsy
Spring/Summer Lookbook 2025
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook
Full Spreads of the Spring/Summer Lookbook