
Packaging Design
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Cross Functional Team Collaboration
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Branding
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Illustration
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Pattern Creation
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Packaging Design | Cross Functional Team Collaboration | Branding | Illustration | Pattern Creation |
Creating Cohesive Packaging
For this project, I was tasked with leading the design of updated packaging for Little Bipsy's online orders, as well as refreshing the shopping bags and tissue paper used in our brick-and-mortar locations. At the request of our CEO, the goal was to modernize the brand’s packaging and elevate the unboxing experience. The new designs were intended to be instantly recognizable, visually appealing, and engaging enough to encourage social media sharing by our customers.
Ideation To Pattern
At Little Bipsy, our color scheme is primarily black and white, so I focused on finding ways to create visual interest for our packaging within those constraints. I drew inspiration from classic snail mail and designed custom "stamps" to enhance the shipping boxes. The leadership team enjoyed the concept and requested that I adapt the design into a repeating pattern for use on poly mailers as well.
Final Deliverables